I just made a superior AI marketing machine...come meet Project Hermes!

Cross-posted from AI Marketing for Storytellers.

I’ve been wrestling with the question of ‘how do I hand off my marketing to someone else who has likely not read my book?’ for fucking ages. As someone with a massive backlist, it’s been top of mind for me for two years now — because all of my books have the ability to make money, if I could only find time to market them.

I didn’t want to divide my catalog into racehorses and donkeys — especially when donkeys can make money…as long as they don’t cost me actual time.

I forget if I mentioned here that FB borked my ads account or not — I got trapped in a ‘you need 2FA, but you can’t get 2FA’ hell loop — but it seemed as good as any time to reboot everything from the ground up, and also to make all of my everything as AI-seo compliant as possible.

That means: new blurbs, new FB ads (this time, with the ad descriptions 1:1 correlating with AMZ attribution links, so Project Athena doesn’t have to use fuzzy join logic), and new everything for social media.

Well, today, after days of heavy iteration and thinking really fucking hard, I finally figured out how — it takes a bit of human/author effort to input the data, but after that, you can hand it off to a PA who has never read your book before, and they’ll get out quality copy for Tiktok video overlays and captions, Facebook ads, IG reels and captions, Youtube captions (or video overlays) for longs and shorts, that they can use that is FAITHFUL to your BOOK’S TRUTH and ALL OF ITS VIBES.

If there were ever something that inspired you to hit that subscribe button, this should be that time.

My system uses GPT (you could probably use Claude!) and Antigravity (a must).

This system will be most useful for you if you have a baseline of 20 (or more!) 4 & 5 star reviews on a book (between Amazon and Goodreads) — and will be increasingly useful for you the:

a) more reviews you have to feed it

b) kindle highlights you can give it

c) Tiktok scripts (or other existing text-based social media) that you know works for the book

I’m actually going to go take a nap now, my brain feels like it’s on fire.

But I’ll be sleeping the sleep of the just, ‘cause I’ve been wrestling with this FOR DAYS now and I can’t WAIT to reboot all of my stuff!!!

xo!

Cassie

(Please ignore the fact that Hermes’s logo looks like its from an 8-bit video game. We were goofing off and I really wanna get this nap on the road, lol.)