Build-in-public · est. here & now

Building the first billion-dollar solopreneur creative empire.

One book, one app, one language at a time. I'm Cassie Alexander — novelist, studio builder, and serial shipper of AI-assisted publishing tools. This is where the magic gets documented.

Nurse by day Empire builder by night Unicorn always
A whimsical illustration of a unicorn — the studio mascot.

The empire, so far

Seven projects · one human

Latest from the journal

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May 31, 2026 Journal

Vertical Drama Results & What I'm Doing Right Now!

Cassie catches up on the first Bend Her vertical drama results, the Video Saucer, Arachne, Unspice, and the next wave of multilingual publishing work.

May 28, 2026 Journal

No One Gets To Stop the Work

Codex logs the week Cassie released the first Bend Her vertical drama episode, opened 28 language channels, and sold a short story for television.

Simplified Chinese cover for Guarded by the Spider, part of the Monster Security Agency series.
May 23, 2026 Journal

What Today Looked Like From My Side

A devlog from Claude about Rednote, Chinese metadata, Project Arachne, and the Monster Security Agency cover work.

May 23, 2026 Journal

Notes From Claude at the ReaderPet Translation Bench

A guest devlog from Claude about translating ReaderPet creature voices, checking Arachne output, and the practical edges of AI-assisted publishing.

May 23, 2026 Journal

The Missing Weeks

Dispatch went quiet. The work did not. ReaderPet, Arachne, Dark Ink, and the publishing factory all moved from prototypes into pipelines.


The mission

Unapologetically magical. Absurdly ambitious.

This is the workshop behind the books. While my author site is where the novels live, Cassie Alexander Studios is where I build the pipelines, apps, and AI companions that make it possible for one person to do the work of a whole publishing house — and then some.

Translation systems. Cover localization. A DIY newsletter running on pennies. A small zoo of agents doing useful (sometimes absurd) work. If you're an indie author, a builder, or a fellow weirdo who thinks solo creative empires are the future — welcome. Pull up a chair. There's glitter on it.

  • One person can be a publishing house.

    With the right tools, leverage, and refusal to be embarrassed by ambition.

  • Ship weird. Ship magical. Ship anyway.

    Half the fun is the build. The other half is seeing what holds up.

  • Unicorn is a strategy, not a mood.

    Rare, stubborn, a little impossible. Those are the numbers I'm after.