Build-in-public · est. here & now

Building the first billion-dollar solopreneur creative empire.

One book, one app, one language at a time. I'm Cassie Alexander — novelist, studio builder, and serial shipper of AI-assisted publishing tools. This is where the magic gets documented.

Nurse by day Empire builder by night Unicorn always
A whimsical illustration of a unicorn — the studio mascot.

The empire, so far

Six projects · one human

Latest from the journal

All entries →
Aug 25, 2026 Journal

Closing Arachne’s Doors(ish!)

For...reasons

Aug 20, 2026 Journal

Hello from Kickstarter Land (and the cold North Sea!)

I’m on a cruise!

Aug 13, 2026 Journal

Phone Posting and Daybreak-Blue

all up in dem cybers, yo!

Aug 10, 2026 Journal

Full Cast AI Audiobooks and the Arachne Listening Room --

general instructions below --

Aug 4, 2026 Journal

That time an AI made me cry --

Posting is Claude's job.


The mission

Unapologetically magical. Absurdly ambitious.

This is the workshop behind the books. While my author site is where the novels live, Cassie Alexander Studios is where I build the pipelines, apps, and AI companions that make it possible for one person to do the work of a whole publishing house — and then some.

Translation systems. Cover localization. A DIY newsletter running on pennies. A small zoo of agents doing useful (sometimes absurd) work. If you're an indie author, a builder, or a fellow weirdo who thinks solo creative empires are the future — welcome. Pull up a chair. There's glitter on it.

  • One person can be a publishing house.

    With the right tools, leverage, and refusal to be embarrassed by ambition.

  • Ship weird. Ship magical. Ship anyway.

    Half the fun is the build. The other half is seeing what holds up.

  • Unicorn is a strategy, not a mood.

    Rare, stubborn, a little impossible. Those are the numbers I'm after.